Xue Lei

Xue Lei

Scholar in Management Science. Research interests: corporate sustainable development, environmental policy, technological innovation, and regional economics.

The Innovation Paradox: Why Consumers Buy Green Products for Novelty, Not the Planet

Published in Journal of Environmental Management, 2025

Recommended citation: Zhao, G., Shao, W., Maseeh, H. I., Lei, X., Lin, O., & Yuan, Y. (2025). The Innovation Paradox: Why Consumers Buy Green Products for Novelty, Not the Planet. Journal of Environmental Management, 127176.