Can Brand Co-Branding Trigger Stock Price Volatility? The Insider Effect of Executive Trading Behavior

Published in International Review of Financial Analysis, 2025

Recommended citation: Zhao, G., Shao, W., Maseeh, H. I., Lei, X., Lin, O., & Yuan, Y. (2025). Can Brand Co-Branding Trigger Stock Price Volatility? The Insider Effect of Executive Trading Behavior. International Review of Financial Analysis, 104589.